I worked with the Executive Board of Directors of the Womens Health Care Executives organization to improve their online presence in preparation for their event season and beyond.
I received a list of goals and pain points from the organization President with the goal of helping improve not only visibility but also site usability. These efforts were design to improve membership interest and sign ups.
My process to support WHCE included a follow up discovery call, review of the website's UI/UX and the client's specific needs.
The result of this project was improved site usability in support of membership recruitment, retainment and extension of their online digital media strategy.
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